Celebrating 5 Years of Style: Ashluxe's Milestone Anniversary
In the ever-evolving world of fashion, Ashluxe has carved out a unique niche for itself, redefining the avant-garde approach to luxury streetwear.
By Asteroid Media
As the brand celebrates its fifth anniversary, it reflects on a journey marked by innovation, creativity, and a steadfast commitment to quality.
Founded by Yinka Ash, ASHLUXE began its journey in 2014 with a focus on retailing luxury brands and clothing items. However, it was the conceptualizing idea of designing the perfect shirt that set the brand on a new trajectory. This shift in focus laid the foundation for Ashluxe to venture into designing full-body outfits, ultimately establishing itself as a luxury brand in its own right.
One of the defining moments in Ashluxe’s journey was its collaboration with Lemi Ghariokwu, the renowned artist behind 26 album covers for Fela Anikulapo Kuti. Ghariokwu’s work extended beyond Fela, as he also created covers for other artists such as Osita Osadebe, James Iroha, Bob Marley, Kris Okotie, Lucky Dube, Gilles Peterson, and Miriam Makeba, during his time as a consulting album cover designer for Polygram (Phonogram+Polydor) records in Nigeria for 11 years. This collaboration not only added a new dimension to Ashluxe’s designs but also cemented its reputation as a brand that celebrates creativity and artistic expression.
The collaboration with Lemi Ghariokwu builds upon Ashluxe’s “Kalakuta Republic” collection, inspired by Fela Kuti’s legacy and authorized by his estate. This collection pays homage to the revolutionary spirit of the iconic musician and further cements Ashluxe’s position as a Pan-African brand preserving cultural history.
ashluxe's 5th Anniversary sale tees by lemi ghariokwu "Outside the box"
To celebrate its fifth anniversary, Ashluxe held the #Ashluxe5Design Competition, aimed at supporting up-and-coming fashion designers and encouraging creativity among the next generation of talent in the fashion industry. This competition not only pays homage to Ashluxe’s beginnings but also reflects its commitment to nurturing the future of fashion.
As Ashluxe looks back on five years of success and growth, it stands as a testament to what can be achieved with dedication, creativity, and a bold vision. From its humble beginnings to its current status as a global fashion powerhouse, Ashluxe continues to push boundaries and redefine the meaning of luxury streetwear.
Yaart x ashluse design competition
In conclusion, Ashluxe’s fifth anniversary is not just a celebration of a brand; it’s a celebration of creativity, innovation, and the enduring power of fashion to inspire and transform. As Ashluxe looks towards the future, one thing is certain: its legacy of innovation and style will continue to influence and inspire the world of fashion for years to come.
BRACE FOR IMPACT!!
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